John Olson (A.K.A. The T.E. Guy) is considered a leader in the traffic exchange industry. He is known for his advocacy of branding and building your list. He published the first ever book on traffic exchanges, Hits, Clicks and Misses: The Traffic Exchange Experience.

Hits, Clicks and Misses: The Traffic Exchange Experience has been talked of very highly in the traffic exchange community. I decided to give it read.

I found the book to be very informative, to the point, and fun to read. Jon gives a good lesson on the history of traffic exchanges, and where they are headed. Much of the book gives you insight on the best ways to use the traffic exchanges. I learned a lot about branding, networking, when and how to promote, how to pick traffic exchanges, and more. There were a lot of little things that I hadn’t considered.

Jon’s writing style is excellent. He is straight to the point, honest, and funny. He writes with professionalism while speaking as an everyday guy. This makes it very easy to understand everything that he is trying to get across to you.

The two downsides to the book are appearance and format. When I first got my copy in the mail, I found that the cover wasn’t what I would expect from Jon. It is simply a title in a light blue box on the white cover. I imagined that there would be some eye catching graphics that would make the book “stand out.”

Although there was a lot of great content, it was merely a compilation of posts (or Issues) from his newsletter. I would have liked to seen that content put into a different format. Bringing all of that information into chapters would have made for a more authoritative book.

Overall, I enjoyed reading Hits, Clicks and Misses: The Traffic Exchange Experience. It is a great read for anybody who is serious about having a successful business online and doesn’t want to read a bunch of hype. As Jon would say, “that’s just my opinion.”

Have you ever wondered why you haven’t been able to build a huge downline, even though you’ve been promoting a program (or product) like crazy for months? It is because you are too late.

The prime time for promoting a new program is within the first week or so after launch. After that, the market starts becoming saturated with it. In the beginning, a handful of people are promoting the new program (usually JV partners). Once they each recruit a few a hundred people, those hundreds of people start promoting it. Now, your competition is so fierce, that finding more than a couple affiliates will become very difficult.

If you are on more than a couple lists, you will see some of them sending you very similar emails about the program all at once. After a couple days, you don’t hear much about it from them. That’s because their conversions will start to die down, and they will move on to the next thing.

So, this is what you do. You grab your membership the moment it is available (the first email you get). Then, start promoting it like crazy that day. Don’t let up for at least a week. You’ll catch more people that are getting in on the craze.

Your results will always depend on the program and how many JV’s are promoting it. But, I bet you will get much better results in that first week than in the next couple months.