John Olson (A.K.A. The T.E. Guy) is considered a leader in the traffic exchange industry. He is known for his advocacy of branding and building your list. He published the first ever book on traffic exchanges, Hits, Clicks and Misses: The Traffic Exchange Experience.
Hits, Clicks and Misses: The Traffic Exchange Experience has been talked of very highly in the traffic exchange community. I decided to give it read.
I found the book to be very informative, to the point, and fun to read. Jon gives a good lesson on the history of traffic exchanges, and where they are headed. Much of the book gives you insight on the best ways to use the traffic exchanges. I learned a lot about branding, networking, when and how to promote, how to pick traffic exchanges, and more. There were a lot of little things that I hadn’t considered.
Jon’s writing style is excellent. He is straight to the point, honest, and funny. He writes with professionalism while speaking as an everyday guy. This makes it very easy to understand everything that he is trying to get across to you.
The two downsides to the book are appearance and format. When I first got my copy in the mail, I found that the cover wasn’t what I would expect from Jon. It is simply a title in a light blue box on the white cover. I imagined that there would be some eye catching graphics that would make the book “stand out.”
Although there was a lot of great content, it was merely a compilation of posts (or Issues) from his newsletter. I would have liked to seen that content put into a different format. Bringing all of that information into chapters would have made for a more authoritative book.
Overall, I enjoyed reading Hits, Clicks and Misses: The Traffic Exchange Experience. It is a great read for anybody who is serious about having a successful business online and doesn’t want to read a bunch of hype. As Jon would say, “that’s just my opinion.”