You can put up a squeeze page, splash page, ad copy, or anything to capture the attention of your customers. But, how do you know if you are truly converting as well as you can? The answer is: Testing, testing, and more testing. Compare the results of two or three pages, choose the best, and test it against a new version.

A number of resources are available to do this. My favorite products to use are:

Hits Connect
Page Swirl
TEToolbox
Vital Viral Pro

All have both free and premium memberships. The free memberships work well if you have only a couple campaigns. Anything more than that I would highly recommend the premium membership. Not only can you track many more campaigns, they all offer even more tools.

You actually may be surprised at the results. What you think is the most attractive page may be repulsive to 90% of your viewers (of course sometimes it may work in your favor). You’ll never know unless you track your pages. Raising your conversions by just 1% is worth the time.